Manish Chowdhary
How Did He Beat Unilever? Hacks To Win Against Competition
Chapters
- 00:30Small town CEOs & growth
- 03:01Manish's background story
- 04:23How did Wow beat Unilever?
- 12:18Packaging secret of Wow
- 13:51Customer insights that worked for Wow
- 16:45How are FMCG businesses scaring people?
- 22:56The Aloe Vera gel scam in the market
- 25:26Why listening to customers is important
- 29:03How Kimrica became a Successful brand?
- 32:58Online VS offline business in India
- 37:29Which businesses will win in future?
- 41:51What is Wow doing differently?
- 43:04Mistakes Wow Skin Science made
- 45:11Favourite brands from India
- 49:03What is brand building?
- 50:36Game of keywords & replicating successful products
- 53:50How are Indian customers different?
- 56:29Is India, price sensitive or value sensitive?
- 58:02Conclusion
RAJ SHAMANI
Watch: https://www.youtube.com/watch?v=xmOhtSW6zbg