Vedang Patel
Building Fashion Brand, E Commerce & Indian Customers
Chapters
- 00:00Introduction
- 02:27How did he start The Souled Store?
- 04:53Bewakoof Vs The Souled Store
- 08:023 types of clothing brands
- 12:36Great product beats Great service
- 14:02How to build a great product in fashion?
- 18:00First offline store
- 21:55Can you build a fashion brand in India now?
- 22:36How are Indian consumers different?
- 23:48Indians saving vs spending behaviour
- 27:11How to win in a competitive market?
- 31:22How did Minimalist thrash the market?
- 34:58How to increase customer retention?
- 35:51Is the fashion industry cluttered now?
- 37:46Current fashion trend
- 38:11Streetwear brands
- 40:47His collab to raise money for animals
- 42:40Nike's case study
- 49:35Don't seek advice
- 51:14Conclusion
RAJ SHAMANI
Watch: https://www.youtube.com/watch?v=qYM2-s1tgxI