Figuring Out · FO263

In today’s episode of Figuring Out, we have Sushant Dash in conversation with Raj Shamani. He is the CEO of Tata Starbucks India Ltd. This episode is special for all coffee lovers as we will be uncovering what goes behind one of the most loved coffee brands globally which is Starbucks.

1. 0:00Introduction
2. 2:16Why he thinks he was chosen as CEO
3. 12:40Why a Barista training essential to work at Starbucks
4. 16:59A Barista’s job is hard
5. 19:59Launch of Starbucks in India
6. 22:23Global franchise coming to India
7. 26:15Matching taste from Starbucks USA
8. 29:33Convincing TATA
9. 33:41Caffeine or status?
10. 36:05Strategies Starbucks uses
11. 46:16Competitors in India
12. 49:29International brand vs Indian brands
13. 58:04Time taken to run profits
14. 1:00:05Toughest place to work in
15. 1:06:50His favourite coffee
16. 1:07:29Starbucks failing in Australia
17. 1:10:20Fastest growing market for Starbucks
18. 1:11:08Indian categories which can go global
19. 1:18:08Time & money it takes to build a national brand
20. 1:22:17Tips for businesses in Tier 1 cities
21. 1:29:19Future of coffee in India
22. 1:31:01Myths & facts about Starbucks
23. 1:42:50Why CCD failed
24. 1:44:56What happened to Barista
25. 1:45:42Thank you!